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menu, occasions, pricing, revenue, strategy

Avoiding pricing pitfalls: a guide to restaurant pricing strategy

In the world of restaurant pricing, there’s a delicate dance between staying competitive and maintaining profitability.…
growth, Innovation, revenue, value proposition

Improve your value proposition with the right kind of innovation

Have you ever wondered why value propositions don’t improve despite all the efforts that go into…
brand, customer experience, revenue, strategy

Questions to help refine value proposition development

Ever found yourself in a maze of ideas? I’ve always found I think better when I’m…
planning, profits, revenue, strategy

Do your revenue driving activities line up with your financial plan?

Stop treating all your revenue driving activities the same way. You’ll get better financial outcomes. Be…
buying situations, marketing, menu, product, revenue

Your product efforts need to focus on reach

Do you consider ‘reach’ when trying to optimize your product offering? If not, you’re likely missing…
Growth through new stores
new stores, occasions, real estate, revenue, strategy

Improve your success entering new geographic markets

Get your real estate model and new store marketing plans right New unit growth is one…
5 ways to improve innovation outcomes
customer experience, design, employee experience, Innovation, strategy

5 Ways to Improve Innovation Outcomes

Building solutions your market wants and your teams can deliver My five-year-old daughter likes to say,…
Ten considerations when developing a multi-day part offering to drive success.
brand, growth, marketing, operational excellence, revenue, sourcing

10 steps to driving multi-day part success

How do restaurants successfully drive multi-day parts? Expanding into a new daypart can be a great…
analytics, growth, marketing, profits, revenue

How to set-up and understand marketing incrementality

Your team is likely using some combination of tools to understand the performance and contribution of…
analytics, growth, insights, planning, revenue, strategy

Areas to analyze when developing your annual marketing plan

It’s that time of year again. Yes, it’s back to school. It’s also likely that your…
brand, growth, profits, revenue, Strategic planning, strategy

Restaurant revenue growth playbook

If you’ve nailed your brand, operating, and financial model, you should be looking to scale your…
customer experience, pricing, Strategic planning, strategy, value proposition

8 devices to help form perceptions of value

With a slowing of demand, we will see increased promotional activity and a focus on sharp…
Be careful driving check
brand, culinary, menu, pricing, value

Be careful pushing check too hard

I see posts talking about the need to maximize every sale, given the operating environment. This…
brand, operational excellence

Getting the most out of your tests

Here are some general principles to use when figuring out how to structure your tests. Learning…
competition, revenue, strategy

Are you playing offense or defense with the competition?

You can’t win playing defense.   https://scotchgame.com/wp-content/uploads/2024/04/You-cant-win-playing-defense.mp4
marketing, revenue, strategy

Compete for more than just those consumers who are in market now

Many companies focus on capturing demand. Which is just taking what the market will give you.…
customer experience, Innovation, revenue, strategy

Why automatically installing tech into your existing customer experience misses a potentially bigger opportunity

A recent PYMNTS study found that QSR operators plan to automate nearly half of the store…
employee experience, marketing, revenue

Is your marketing team giving you the “right” things?

You keep focusing on getting more from your marketing. Before you focus on strategies and tactics,…
brand, employee experience, revenue, strategy

Make your revenue conversations more productive

That Whack-a-Mole game specifically. Addressing each revenue conversation as they arise–one at a time in what…
brand, menu, revenue

Old-school menu reengineering trick

I just finished reviewing a menu analysis with a mid-sized restaurant concept. One of the discussion…
brand, profits, revenue

Do you treat your brand activities as an investment or an expense?

Treat spending on your brand like your other significant assets. Take real estate. You likely view…
brand, Loyalty, revenue, strategy

How to use your loyalty program as an acquisition engine

Think about using your loyalty program for another objective. Most restaurants and retailers seem to use…
brand, marketing, revenue

How to turbo charge your performance marketing

I’ve seen a lot of restaurant companies invest heavily into performance marketing only to eventually hit…