Scalable growth systems for multi-unit and investor-backed businesses

Growth stalls when offerings don’t fit customer needs, pricing lags costs, marketing doesn’t build consideration nor convert, and brands lose relevance. We rebuild growth systems—pricing, marketing, and brand working together—to move the middle of the P&L in months, not years.

Explore our growth systems to see how we move the middle of the P&L.

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Restaurants
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Retail
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Financial Services
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Healthcare
point_of_sale
Franchising
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PE-backed portfolios

When growth stalls, it rarely announces itself.

It creeps in through flat comps, rising costs, tired product, and marketing spend that just stops moving the needle.

Underperforming Marketing

Marketing activity stacks up, but revenue doesn’t. Messages don’t resonate, touchpoints don’t work together, and attribution is muddy — spend goes out, but lift never shows up.

Misaligned Offering

Menus, assortments, and bundles no longer match today’s occasions, channels, or value expectations. Pricing is used tactically to squeeze transactions, not strategically to drive growth.

Stale Brand Story

The brand resonates with existing customers but has limited pull with new ones. The brand promise isn’t carried through the experience, creating a disjointed customer and employee journey.

Innovation Fatigue

New concepts are constantly tested but rarely scaled. Pilots stall without clear success criteria, guardrails, or handoffs — leaving teams exhausted and growth flat.

Leadership Gaps

Growth depends on a team that isn’t fully built or aligned. There’s no operating cadence, clear accountability, systems, or dedicated leader driving the function forward.

If this feels familiar, explore our Resources hub for practical frameworks and field guides that help diagnose where momentum gets lost.

See our impact

We’ve helped multi-unit brand and investor-backed businesses unlock growth, profitability and scale.

Fastest paths to growth

Three packaged ways to create measurable lift fast.
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Growth Diagnostic & Playbook

Used by multi-unit and investor-backed teams to rapidly align leadership, clarify growth levers, and connect marketing, product, pricing, and operations around measurable EBITDA impact. Learn how the Growth Diagnostic & Playbook uncovers growth bottlenecks and builds a clear, prioritized roadmap to accelerate EBITDA improvement.

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Offer & Pricing Architecture

Builds disciplined systems that link brand, product, promotions, and price decisions—so you protect margin without eroding customer value or volume. See how Offer & Pricing Architecture connects brand, offer, and pricing systems to drive higher traffic, average check, and sustainable margin.

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Demand Generation Accelerator

Ties media, CRM, message, and promotional activity directly to revenue lift—making marketing accountable to the P&L, not just awareness metrics. Discover how the Demand Generation Accelerator links CRM, media, and promotions to measurable ROI and dependable revenue growth.

Chris also shares these systems through workshops and keynotes — learn more about his Speaking engagements.

Ready to move the P&L in months-not years?

Book a 20-minute Intro or download the 90-Day Diaognostic sample.

Where we fit in the investment lifecycle

Multi-unit and investor-backed businesses move through distinct growth phases — acquisition, scale, and optimization. Scotch Game aligns its growth systems to each stage, helping leadership teams deploy the right playbooks at the right time to accelerate revenue and expand enterprise value.

Learn more about Scotch Game Growth Systems and how they were built from 20+ years of multi-unit and brand-driven experience.

0-90 days
Get clarity & alignment
  • Unified growth roadmap with 3–5 EBITDA levers

  • 90/180-day calendar with owners and KPIs

  • Pilot plans and KPI dashboard starter

90-180 days
Fix the economic engine
  • Price corridors, bundle architecture, promo governance

  • Market, media channels, and message determined; CRM/lifecycle launched with early wins

  • Pilot-to-scale system embedded in cadence

180+ days
Build for scale
  • Brand platform that travels across markets

  • Growth org design + operating rhythm in place

  • Innovation pipeline feeding validated revenue

Want to discuss which stage your business is in? Contact Scotch Game to start the conversation.

Results (snapshots)

Real numbers. Real systems. Real traction. (rollover)

Category Growth Share

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Digital Ecosystem Rebuild

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New Channel and Occasion Platform Launch

Pricing Discipline

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Growth Org Development

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Brand Repositioning

Speaking

Why Scotch Game

Chris Ciavarra—senior growth and marketing executive (F500/F1000). Board-facing, strategist, data-grounded, biased to action. Installing durable growth systems that scale.

Chris Ciavarra — senior growth and marketing executive (F500/F1000). Board-facing, data-driven, and grounded in execution.

I’m a growth strategist and system builder with 20+ years leading multi-unit and investor-backed brands — from Cracker Barrel to Aramark to Jackson National. I’ve delivered $30M+ in incremental EBITDA through pricing architecture, lifted attach rates 8%+, driven 20%+ ROI gains, and led double-digit comp-sales growth through integrated brand and demand systems.

Scotch Game was built to bring this discipline to multi-unit and investor-backed companies — aligning pricing, marketing, and brand systems to accelerate revenue and expand enterprise value.

Read more about Chris Ciavarra.

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Stock Price Growth
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Share Gain
$100M
An. OPEX/CAPEX Managed
$10M
Expense Reduction
10+
Years Experience