Scotch GameScotch Game

Scalable growth expertise for multi-unit and investor-backed businesses

Growth stalls when offerings don’t fit customer needs, pricing lags costs, marketing doesn’t build consideration nor convert, and brands lose relevance. We fix these with proven playbooks and partnership that move the P&L in months—not years.

Download the 90-Day Diagnostic Sample
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Restaurants
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Retail
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Financial Services
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Healthcare
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Franchising
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PE-backed portfolios

When growth stalls, it rarely announces itself.

It creeps in through flat comps, rising costs, tired product, and marketing spend that just stops moving the needle.

Underperforming Marketing

Marketing activity stacks up, but revenue doesn’t. Messages don’t resonate, touchpoints don’t work together, and attribution is muddy — spend goes out, but lift never shows up.

Misaligned Offering

Menus, assortments, and bundles no longer match today’s occasions, channels, or value expectations. Pricing is used tactically to squeeze transactions, not strategically to drive growth.

Stale Brand Story

The brand resonates with existing customers but has limited pull with new ones. The brand promise isn’t carried through the experience, creating a disjointed customer and employee journey.

Innovation Fatigue

New concepts are constantly tested but rarely scaled. Pilots stall without clear success criteria, guardrails, or handoffs — leaving teams exhausted and growth flat.

Leadership Gaps

Growth depends on a team that isn’t fully built or aligned. There’s no operating cadence, clear accountability, systems, or dedicated leader driving the function forward.

See our impact

We’ve helped multi-unit brand and investor-backed businesses unlock growth, profitability and scale.

Fastest paths to growth

Three packaged ways to create measurable lift fast.
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Growth Diagnostic & Playbook

Rapidly uncovers what’s blocking growth and delivers a clear, prioritized playbook to fix it.

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Offer & Pricing Architecture

Redesigns your offer, pricing, and value communication to drive traffic, AOV, and margin.

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Demand Generation Accelerator

Transforms scattered marketing into a system linking spend to incremental sales and reliable growth.

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Ready to move the P&L in months-not years?

Book a 20-minute Intro or download the 90-Day Diaognostic sample.
Download the 90 Day Diagnostic Sample

Where we fit in the investment lifecycle

These phases often overlap, but reflect the typical sequence for scaling multi-unit and investor-backed businesses.
0-90 days
Get clarity & alignment

  • Unified growth roadmap with 3–5 EBITDA levers

  • 90/180-day calendar with owners and KPIs

  • Pilot plans and KPI dashboard starter

90-180 days
Fix the economic engine

  • Price corridors, bundle architecture, promo governance

  • Market, media channels, and message determined; CRM/lifecycle launched with early wins

  • Pilot-to-scale system embedded in cadence

180+ days
Build for scale

  • Brand platform that travels across markets

  • Growth org design + operating rhythm in place

  • Innovation pipeline feeding validated revenue

Results (snapshots)

Real numbers. Real systems. Real traction. (rollover)

Category Growth Share

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Digital Ecosystem Rebuild

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New Channel and Occasion Platform Launch

Pricing Discipline

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Growth Org Development

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Brand Repositioning

Speaking

Why Scotch Game

Chris Ciavarra—senior growth and marketing executive (F500/F1000). Board-facing, strategist, data-grounded, biased to action. Installing durable growth systems that scale.

  • I’m a growth strategist, marketing leader, and system builder with 20+ years leading multi-unit brands and portfolio companies — from Cracker Barrel to Aramark to Jackson National Insurance.

  • My work blends board-level clarity with operator-grade execution, leaving teams stronger long after I leave. I’ve delivered $30M+ EBITDA through pricing architecture, lifted attach rates 8%+ through product platforms, driven 20%+ ROI gains from national marketing ecosystems, and repositioned brands for double-digit comp growth and market expansion.

  • I founded Scotch Game to bring this durable, investor-savvy growth discipline to multi-unit businesses.

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Stock Price Growth
0%
Share Gain
$100M
An. OPEX/CAPEX Managed
$10M
Expense Reduction
10+
Years Experience