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The questions you use frame the results you get
Customers don’t care about pricing
Questions to help refine value proposition development
Do your revenue driving activities line up with your financial plan?
Use “place” to help drive differentiation
Reduce waste In your development and innovation efforts
Why being “off-brand” isn’t a marketing problem
Do you use category cues to cross sell in your customer experience?
Create clarity and alignment around your customer experience
4 ways to expand your brand
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