I’m Chris Ciavarra. For 20+ years I’ve led growth, marketing, and innovation at scale-board facing roles in restaurants, retail and financial services. I’ve held direct responsibility for planning and delivering against the top-line and middle of the P&L. I’ve launched business model innovations that drove over 200% channel growth, built pricing discipline that added over $30M+ EBIDTA, stood up digital ecosystems that lifted tickets 15% while doubling-engagement benchmarks, and refreshed brand and value propositions to drive double digit share growth. I founded Scotch Game to bring that operator-grade, investor savvy discipline to multi-unit businesses.
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Retail, restaurants, financial services, insurance and franchise.
The common thread is multi-unit scale and investor-backed operating models.
Typically from 20 unit regional brands to national systems. I will occasionally engage earlier if a concept has ambition and resources to scale
Diagnostics: 6–8 weeks
Pricing sprints: 2–3 months
Demand generation builds: 3–6 months
Fractional leadership: 6–18 months
That’s normal — it rarely is at the start.
We work with directional data to get the big levers right first, then build the clean datasets, dashboards, and reporting cadence as we go.
Yes — most engagements involve embedding with internal teams and agency/consulting partners.
I build systems that leave your team stronger, not dependent.
I focus on financial and operating outcomes:
EBITDA impact, comp lift, CAC/LTV, conversion, payback period, and adoption of new operating rhythms.
We’re not a marketing agency or a strategy-only firm.
Scotch Game brings operator-grade execution discipline and board-level commercial thinking — tying pricing, marketing, and brand systems directly to the middle of your P&L.
