Your focus impacts marketing effectiveness

My five-year-old daughter likes to say, “You get what you get, and you don’t fuss a bit.”

It makes me think a bit about marketing effectiveness.

The results you’re getting today are likely a function of choices you did or did not make yesterday.

If we think about how to drive outcomes, one way to simplify it is on your strategy, your people, your processes, and your product.

Most people tend to focus on process and product, which is fine. It’s knowable. Tangible. Transactional (aka management).

I want you to take a minute and think about inverting that.

If you’re not getting the results you want, start instead with your strategy and your people.

Leadership is about creating a transformation, a change.

And our responsibility in that is the thinking, the engaging the organization, and developing others.

Focusing on that strategy and people will unlock the process and product and let them work more effectively.