Do you wish your media budget was larger?

Analysis done by the @system1 has shown that campaigns rarely wear out.

So consider re-running your 2023 campaign.

You can take the spend planned for production and instead move it into your working media line.

To mitigate risk and maximize your return on your media spend, pre-test your work.

Different studies have shown that creative quality remains one of the biggest levers driving advertising profitability.

If you’re not the biggest spender in your category creative quality can become a mechanism to close the gap.

My goal was always to have a campaign that performed at the top of the category in which I competed.

Not only did the campaign need to make a promise, as one element of brand experience and I felt it needed to equal the other parts of the customer experience.