Boosting ad profitability: it’s all about creative quality

Wishing for a magic wand to be the biggest brand in your category?

While that might be a dream, there’s a realistic number two: creative quality.

Here’s a surprising fact: Only 10% of agencies think their clients excel at writing briefs, despite 80% of clients believing they do.

This disconnect?

It’s an untapped opportunity to drive sales.

Your ad’s creative elements need to do three things:
– grab attention
– resonate with your brand
– motivate your audience

The secret?

Link your brand to the targeted occasion in a memorable way that sparks emotion, especially for those not actively in the market.

And for those already looking to buy? Rational messaging is your best bet.