Wishing for a magic wand to be the biggest brand in your category?
While that might be a dream, there’s a realistic number two: creative quality.
Here’s a surprising fact: Only 10% of agencies think their clients excel at writing briefs, despite 80% of clients believing they do.
This disconnect?
It’s an untapped opportunity to drive sales.
Your ad’s creative elements need to do three things:
– grab attention
– resonate with your brand
– motivate your audience
The secret?
Link your brand to the targeted occasion in a memorable way that sparks emotion, especially for those not actively in the market.
And for those already looking to buy? Rational messaging is your best bet.