Service

Offer & Pricing Architecture

Problem

Misaligned offerings, wrong portions, bundles, or daypart versions result in lower visits and margins
Structural margin pressure from labor/COGS and legacy price architecturePromotions train deal-seeking; low attach/mix; inconsistent market pricing.
Value story isn’t clear, so customers don’t see the trade-up.

Outcomes

EBITDA lift from transactions, price + mix, not just sticker increases
Lower promo dependency; better price perception
Simpler operating model with faster throughput

Solution

A 2–3 month sprint to redesign offer structure, price architecture, promo governance, and mix for sustained profitability. Combines elasticity analysis, menu engineering, and test-and-learn guardrails.

Process

01

Baseline economics & elasticity; basket/mix analysis

02

Offer mapping: jobs-to-be-done, need states, occasions; G-B-B lineup

03

Price pack architecture by market/segment; fences & guardrails

04

Pilot (menus/pages, bundles, CRM offers); test value comms

05

Rollout & governance (cadence, dashboards, accountabilities)

Deliverables

Offer-architecture map · Menu/assortment & bundles · Price corridors by market · Promotional guardrails · Value comms kit (names, layout, messaging) · Playbook & governance OS

Metrics we manage

GM$ per transaction · Mix/attach rate · Daypart yield · Check vs. traffic · Promo dependency · Price perception/NPS guardrails · Throughput

Audience lens

Investors/PE: Mix-led margin gains with pricing discipline; board-ready guardrails.
Operators/CEOs: Fewer SKUs, faster lines, clearer value for guests.
Franchisors: Systemized menu/pricing standards with local corridors.

Ready to move the P&L in months-not years?

Book a 20-minute Intro or download the 90-Day Diaognostic sample.

Download the offer and pricing playbook