Practical notes from the field. Short, useful reads you can put to work.
Field-tested growth insights for multi-unit and investor-back brands
Practical, plainspoken notes from the field — built on two decades of growing restaurants, retail, and service brands at scale.
Each article tackles a real barrier to growth, offering operator-grade thinking you can put to work immediately.
01
Underperforming Marketing
Marketing activity piles up, teams get burned out, organizations get frustrated, but revenue doesn’t move.
Learn how to align paid, owned, and earned channels to financial outcomes, build systems that prove incrementality, and make creative that actually drives sales.
02
Misaligned Offer / Assortment
Products, bundles, and assortments don’t match occasions, channels, or value expectations.
These articles show how to engineer your offer portfolio for relevance and growth—connecting product design, pricing, and positioning to market share gains.
03
Margin Pressure
Rising labor and COGS costs are squeezing margins while legacy pricing systems haven’t evolved.
We share practical strategies to rebuild pricing architecture, improve mix and attach, and protect margin without sacrificing guest traffic or loyalty.
04
Stale Brand Story
The brand resonates with loyalists but fails to attract new customers, and the promise isn’t pulled through the experience.
Explore how to refresh legacy brands, clarify value propositions, and align the full customer experience to earn attention, trust, and pricing power.
05
Leadership Gaps & Innovation Fatigue
Activity is high, but operating rhythm is missing—pilots fizzle and teams stall.
We cover how to install growth cadences, build scalable systems, and turn promising pilots into durable platforms across a multi-unit footprint.