menu, occasions, pricing, revenue, strategyAvoiding pricing pitfalls: a guide to restaurant pricing strategyIn the world of restaurant pricing, there’s a delicate dance between staying competitive and maintaining profitability.…
growth, Innovation, revenue, value propositionImprove your value proposition with the right kind of innovationHave you ever wondered why value propositions don’t improve despite all the efforts that go into…
brand, customer experience, revenue, strategyQuestions to help refine value proposition developmentEver found yourself in a maze of ideas? I’ve always found I think better when I’m…
planning, profits, revenue, strategyDo your revenue driving activities line up with your financial plan?Stop treating all your revenue driving activities the same way. You’ll get better financial outcomes. Be…
buying situations, marketing, menu, product, revenueYour product efforts need to focus on reachDo you consider ‘reach’ when trying to optimize your product offering? If not, you’re likely missing…
new stores, occasions, real estate, revenue, strategyImprove your success entering new geographic marketsGet your real estate model and new store marketing plans right New unit growth is one…
customer experience, design, employee experience, Innovation, strategy5 Ways to Improve Innovation OutcomesBuilding solutions your market wants and your teams can deliver My five-year-old daughter likes to say,…
brand, growth, marketing, operational excellence, revenue, sourcing10 steps to driving multi-day part successHow do restaurants successfully drive multi-day parts? Expanding into a new daypart can be a great…
analytics, growth, marketing, profits, revenueHow to set-up and understand marketing incrementalityYour team is likely using some combination of tools to understand the performance and contribution of…
analytics, growth, insights, planning, revenue, strategyAreas to analyze when developing your annual marketing planIt’s that time of year again. Yes, it’s back to school. It’s also likely that your…
brand, growth, profits, revenue, Strategic planning, strategyRestaurant revenue growth playbookIf you’ve nailed your brand, operating, and financial model, you should be looking to scale your…
Why getting your distribution right is so important: a 27 year look at an industryEver wonder why the growth you read about feels or seems different than the growth you…
effectiveness, marketingUnderstand how long the effects of advertising lastWhy, if the effects of advertising can span beyond the immediate to months or years, do…
brand, effectiveness, marketingHave you over invested in your media channels?Similar impact, 64% less work. And yet 98% of people do more than they likely need…
brand, growth, marketingAre you using distribution and partnerships as significant growth levers?How much are distribution and partnerships part of how you think about growth? I’m reminded of…
customer experience, pricing, Strategic planning, strategy, value proposition8 devices to help form perceptions of valueWith a slowing of demand, we will see increased promotional activity and a focus on sharp…
brand, culinary, menu, pricing, valueBe careful pushing check too hardI see posts talking about the need to maximize every sale, given the operating environment. This…
brand, operational excellenceGetting the most out of your testsHere are some general principles to use when figuring out how to structure your tests. Learning…
competition, revenue, strategyAre you playing offense or defense with the competition?You can’t win playing defense. https://scotchgame.com/wp-content/uploads/2024/04/You-cant-win-playing-defense.mp4
marketing, revenue, strategyCompete for more than just those consumers who are in market nowMany companies focus on capturing demand. Which is just taking what the market will give you.…
customer experience, Innovation, revenue, strategyWhy automatically installing tech into your existing customer experience misses a potentially bigger opportunityA recent PYMNTS study found that QSR operators plan to automate nearly half of the store…
employee experience, marketing, revenueIs your marketing team giving you the “right” things?You keep focusing on getting more from your marketing. Before you focus on strategies and tactics,…
brand, employee experience, revenue, strategyMake your revenue conversations more productiveThat Whack-a-Mole game specifically. Addressing each revenue conversation as they arise–one at a time in what…
