Ever found yourself in a maze of ideas?
I’ve always found I think better when I’m in a position to engage.
Whether in writing or person.
I do better when it’s out in front of me.
This is why sometimes having a set of guiding questions is all it takes to help me.
Value propositions can be narrow or broad depending on what you try to sell.
The attached set of questions are ones I’ve found helpful when starting discussions with clients on how to refine or define a given value proposition.